Monetization project | Dezy It, Inc

📄

Monetization project | Dezy It, Inc

Hey there, how are you doing? Hope all is great, so then let's start tearing down the "Dezy It" platform by going through the nitty-gritty steps of the process.

A quick background on the "Dt" (Dezy It) platform: an online sprinting tool that enables teams to plan, organize, experiment, validate, document, and eventually scale their business growth quicker in a linear framework with the help of the AAARRR pirate funnel metrics. To the achieve this, a sprint can be broken down into six stages, from initiation to validation.

Define - the goals in the form of "metrics to be achieved"
Empathize - with users - create personas and journey maps
Ideation - plan impact vs feasibility of the ideas
Experiments - select ideas and initiate execution
Validate - check your hypothesis with the users/customers
Reiteration - re-engage with the team and revise the execution

Substitute Pricing

The plans mentioned here are based on the key features:

Unlimited sprints, boards, workflows, etc.
External collaboration - Shareable access link

Substitute	Effort to use	Pricing (Starter)	Core Users
FigJam	Easy	$5 per user/month OR 120 per user/year ($10)	Marketers, Researchers, Growth, Designers, C-Level
Miro	Easy	$10 per user/month OR 80 per user/year ($8)	Marketers, Researchers, Designers, Growth, Analysts, Managers, C-Level
Mural	Medium	$12 per user/month OR 120 per user/year ($10)	Marketers, Researchers, Growth, Engineering, Analysts, HoD, Managers, C-Level
Monday.com	Medium	$12 per user/month OR $108 per user/year ($9) (50+ Seats - Contact Sales CTA)	Analysts, HoD, Managers, Consultants
Trello	Easy	$12.5 per user/month OR $120 per user/year ($10)	Project Heads, Analysts, HoD, Managers, Team-Leads, C-Level
Jira	Medium	$8.15 per user/month OR $850 per user/year ($)	Analysts, HoD, Managers, Team-Leads, C-Level
Search the internet	Very Hard	Spend approx. 80-100 Hours	Analysts, HoD, Managers, Team-Leads, C-Level

Figma - Pricing Page

Miro - Pricing Page

Mural - Pricing Page

Monday.com - Pricing Page

Trello - Pricing Page

Jira - Pricing Page

Litmus Test

List down all of your ICP's:

Product - Owners, Managers, CPO
Marketing - Marketers, Managers, CMO
Small-Mid Sized Business Owners, Mid-Stage to Enterprise.

--------------------------------

Is Dezy It creating enough value

- Yes

Is Dezy It communicating to the users effectively

- Yes

Are the users experiencing the value

- Yes & No

- Users are able to relate to the process (what do they need to do)
- Users are not completing sprints (what we want them to do)

Pricing compared to their experience?

- Just right/High

Qualify the ideal customers:

The two ICPs selected for the platform - CPO, Product Managers

	ICP 1	ICP 2
ICP Position	CPO - Mature Scaling Company	SPM - Mature Scaling Company
Age / Gender	32-40	28-35
Role Priorities	Regulating decisions on a various revenue-generation lines.	Regulating decisions with PM's and various teams, in sync with tech and sales team for a round-action responsibility
Role in buying process	Influencer/Buyer	Influencer
Reporting Structure	Reports to C-level Executives, Directors	Reports to C-level Executives
Preferred Channels	SEO, Blogs, LinkedIn, Email	SEO, LinkedIn, Blogs, GrowthX
Products used in workplace	Jira, Confluence, Atlassian Suite, Slack, Excel	Google Docs, G-Monday.com, Suite, Jira, Notion, Confluence
Where do they spend time	Planning product life cycle, coordination between teams, check IvF (Impact vs Feasibility) of features developments	Connecting with users, teams, stakeholders and analyzing feedback across multiple channels of the platform.
Pain Points	Limited engineering bandwidth Switch between multiple tools depending on stakeholder discussions Break in priorities depending on sales team feedback	Stakeholder alignment is integral and necessary for decision making. Decisions get extended due to multiple approval levels and lack of accountability. Visibility as an all-in-one view portal to present to multiple stakeholders at once is missing.

Is there retention on the platform?

No.

Is there depth of engagement on the platform?

No.

Willingness to Pay?

There seems to be a willingness to pay. The ICP's have mentioned the need for the following areas that need to be addressed within their company and where Dezy It fits:

Stakeholder alignment
Multiple tools are being used - A single ecosystem
Extended durations for decision making
Product integrations - to import/save/export

-----------------------------------------

Who to charge? (At a glance)

Champions
- 3+ hours per day
- 2 sprints created per week
- Completing 1 sprint per week
Loyalists
- 1-3 hours per day
- 1 sprints created per week
- Completing 1 sprint per week
Potential loyalists
- 15 mins - 1 hour per day
- 1 sprints created per week

Write the core value prop of your product?

Dezy It enables product teams to scale their product-led growth by rapid experimentation and validation.

Write how your users experience this core value prop?

Define - the goals in the form of "metrics to be achieved"
Empathize - with users - create personas and journey maps
Ideation - plan impact vs feasibility of the ideas
Experiments - select ideas and initiate execution
Validate - check your hypothesis with the users/customers
Reiteration - re-engage with the team and revise the execution

Write the natural frequency of your product?

1-3 hours per day

Segmented Users

Champions

Team Members - Marketers, Researchers, Sales, Growth, Design, Engineering

Loyalists

Analysts, HoD's, Managers

Potential Loyalists

CMO, CPO, Founders, Small to medium business owners

It is observed that the Loyalists have a direct influence on the Champion users to increase:

Frequency (usage) of the platform
In turn, leading to creation/completion of more number of sprints
Potential loyalists would be an active player during decision-making stages, thus completing sprints when the team reaches the end.

The Loyalists also have an influence over the Potential Loyalists on their buying decision.

-----------------------------------------

When to charge?

Perceived Value

While the other products lay down a virtual whiteboard and run users through 50+ templates, Dezy It provides a single (step-by-step) structured framework:

preventing users from spending long hours to fit the correct process steps.
allowing users to choose and "select the stages" they would like to include as a part of the sprint.
enables users to share progress with direct managers, HoD's, team-leads, along with their team members.

Save Time - Users who are unaware or want to optimize their current growth process for their digital products, platforms and applications.

Become Efficient - Users will get accustomed to the sprinting process to experiment and validate their ideas based on impact vs feasibility.