Monetization project | Dezy It, Inc
Hey there, how are you doing? Hope all is great, so then let's start tearing down the "Dezy It" platform by going through the nitty-gritty steps of the process.
A quick background on the "Dt" (Dezy It) platform: an online sprinting tool that enables teams to plan, organize, experiment, validate, document, and eventually scale their business growth quicker in a linear framework with the help of the AAARRR pirate funnel metrics. To the achieve this, a sprint can be broken down into six stages, from initiation to validation.
- Define - the goals in the form of "metrics to be achieved"
- Empathize - with users - create personas and journey maps
- Ideation - plan impact vs feasibility of the ideas
- Experiments - select ideas and initiate execution
- Validate - check your hypothesis with the users/customers
- Reiteration - re-engage with the team and revise the execution
Substitute Pricing
The plans mentioned here are based on the key features:
- Unlimited sprints, boards, workflows, etc.
- External collaboration - Shareable access link
Substitute | Effort to use | Pricing (Starter) | Core Users |
|---|---|---|---|
FigJam | Easy | $5 per user/month OR | Marketers, Researchers, Growth, Designers, C-Level |
Miro | Easy | $10 per user/month OR | Marketers, Researchers, Designers, Growth, Analysts, Managers, C-Level |
Mural | Medium | $12 per user/month OR | Marketers, Researchers, Growth, Engineering, Analysts, HoD, Managers, C-Level |
Monday.com | Medium | $12 per user/month OR (50+ Seats - Contact Sales CTA) | Analysts, HoD, Managers, Consultants |
Trello | Easy | $12.5 per user/month OR | Project Heads, Analysts, HoD, Managers, Team-Leads, C-Level |
Jira | Medium | $8.15 per user/month OR | Analysts, HoD, Managers, Team-Leads, C-Level |
Search the internet | Very Hard | Spend approx. 80-100 Hours | Analysts, HoD, Managers, Team-Leads, C-Level |
Figma - Pricing Page
Miro - Pricing Page
Mural - Pricing Page
Monday.com - Pricing Page
Trello - Pricing Page
Jira - Pricing Page
Litmus Test
List down all of your ICP's:
- Product - Owners, Managers, CPO
- Marketing - Marketers, Managers, CMO
- Small-Mid Sized Business Owners, Mid-Stage to Enterprise.
--------------------------------
Is Dezy It creating enough value
- Yes
Is Dezy It communicating to the users effectively
- Yes
Are the users experiencing the value
- Yes & No
- Users are able to relate to the process (what do they need to do)
- Users are not completing sprints (what we want them to do)
Pricing compared to their experience?
- Just right/High
Qualify the ideal customers:
The two ICPs selected for the platform - CPO, Product Managers
| ICP 1 | ICP 2 |
|---|---|---|
ICP Position | CPO - Mature Scaling Company | SPM - Mature Scaling Company |
Age / Gender | 32-40 | 28-35 |
Role Priorities | Regulating decisions on a various revenue-generation lines. | Regulating decisions with PM's and various teams, in sync with tech and sales team for a round-action responsibility |
Role in buying process | Influencer/Buyer | Influencer |
Reporting Structure | Reports to C-level Executives, Directors | Reports to C-level Executives |
Preferred Channels | SEO, Blogs, LinkedIn, Email | SEO, LinkedIn, Blogs, GrowthX |
Products used in workplace | Jira, Confluence, Atlassian Suite, Slack, Excel | Google Docs, G-Monday.com, Suite, Jira, Notion, Confluence |
Where do they spend time | Planning product life cycle, coordination between teams, check IvF (Impact vs Feasibility) of features developments | Connecting with users, teams, stakeholders and analyzing feedback across multiple channels of the platform. |
Pain Points |
|
|
Is there retention on the platform?
No.
Is there depth of engagement on the platform?
No.
Willingness to Pay?
There seems to be a willingness to pay. The ICP's have mentioned the need for the following areas that need to be addressed within their company and where Dezy It fits:
- Stakeholder alignment
- Multiple tools are being used - A single ecosystem
- Extended durations for decision making
- Product integrations - to import/save/export
-----------------------------------------
Who to charge? (At a glance)
- Champions
- 3+ hours per day
- 2 sprints created per week
- Completing 1 sprint per week
- Loyalists
- 1-3 hours per day
- 1 sprints created per week
- Completing 1 sprint per week
- Potential loyalists
- 15 mins - 1 hour per day
- 1 sprints created per week
Write the core value prop of your product?
Dezy It enables product teams to scale their product-led growth by rapid experimentation and validation.
Write how your users experience this core value prop?
- Define - the goals in the form of "metrics to be achieved"
- Empathize - with users - create personas and journey maps
- Ideation - plan impact vs feasibility of the ideas
- Experiments - select ideas and initiate execution
- Validate - check your hypothesis with the users/customers
- Reiteration - re-engage with the team and revise the execution
Write the natural frequency of your product?
1-3 hours per day
Segmented Users
Champions
- Team Members - Marketers, Researchers, Sales, Growth, Design, Engineering
Loyalists
- Analysts, HoD's, Managers
Potential Loyalists
- CMO, CPO, Founders, Small to medium business owners
It is observed that the Loyalists have a direct influence on the Champion users to increase:
- Frequency (usage) of the platform
- In turn, leading to creation/completion of more number of sprints
- Potential loyalists would be an active player during decision-making stages, thus completing sprints when the team reaches the end.
The Loyalists also have an influence over the Potential Loyalists on their buying decision.
-----------------------------------------
When to charge?
Perceived Value
While the other products lay down a virtual whiteboard and run users through 50+ templates, Dezy It provides a single (step-by-step) structured framework:
- preventing users from spending long hours to fit the correct process steps.
- allowing users to choose and "select the stages" they would like to include as a part of the sprint.
- enables users to share progress with direct managers, HoD's, team-leads, along with their team members.
Save Time - Users who are unaware or want to optimize their current growth process for their digital products, platforms and applications.
Become Efficient - Users will get accustomed to the sprinting process to experiment and validate their ideas based on impact vs feasibility.
Inflection Point
-----------------------------------------
What to charge for?
Core Value Prop:
Dezy It enables product teams to scale their product-led growth by rapid experimentation and validation.
Write the action by which they experience the core value prop
- Dt allows users to share their sprint status (in-progress/completed) with new users.
Dezy It: What it charges for?
Access:
Dezy It charges for a dedicated "edit" licenses and features such as:
- single structured (DIY) sprint process
- dedicated workspace with storage
- mobile-view access
Shareability:
Dezy It charges a for a team sharing feature.
- unlimited sprints with your team
- unlimited viewers on a file
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